PRIVACY POLICY – AUREEKA JEWELS

This Privacy Policy explains how Aureeka Jewels (“we”, “us”, “our”) collects, uses, stores, and shares your personal information when you visit or make a purchase from our Application or Website (collectively, the “Platform”).

By accessing or using our Platform, you agree to the terms of this Privacy Policy.

PERSONAL INFORMATION WE COLLECT

When you visit or use our Platform, we collect certain information to operate, improve, and secure our services.

1. Device Information

When you browse the Platform, we automatically collect information about your device, including:

1. Web browser type
2. IP address
3. Time zone
4. Cookies installed on your device
5. Pages or products viewed
6. Referring websites or search terms
7. Interaction patterns with the Platform

This information is referred to as “Device Information.”

Technologies Used:

1. Cookies: Small data files placed on your device to improve functionality and user experience.
2. Log Files: Track actions on the Platform including IP address, browser type, ISP, date/time stamps, and referring pages.
3. Web Beacons, Tags, and Pixels: Used to understand browsing behavior and improve services.

2. Order & Personal Information

When you make or attempt to make a purchase, we collect:

1. Name
2. Billing address
3. Shipping address
4. Email address
5. Phone number
6. Payment details

Note: We do not store credit/debit card details or sensitive payment information on our servers. Payments are processed through secure third-party payment gateways.

This data is referred to as “Order Information.”

Definition of Personal Information

In this Privacy Policy, “Personal Information” includes both Device Information and Order Information.

We shall not be responsible for the authenticity of any personal information or sensitive personal data provided by you, as per Rule 5(6) of the IT Rules, 2011.

HOW WE USE YOUR PERSONAL INFORMATION

Order Information is used to:

1. Process and fulfill orders
2. Arrange shipping and delivery
3. Send invoices, confirmations, and order updates
4. Communicate with you
5. Screen transactions for fraud or risk
6. Share promotional or product information (only if permitted by you)

Device Information is used to:

1. Detect and prevent fraud (especially using IP address)
2. Improve Platform performance and usability
3. Analyze customer behavior and interaction
4. Measure effectiveness of marketing and advertising campaigns

SHARING YOUR PERSONAL INFORMATION

We share Personal Information only when necessary and lawful, including with:

1. Payment gateways for secure transactions
2. Logistics and delivery partners for order fulfillment
3. Analytics and technology service providers to improve our Platform
4. Legal or regulatory authorities when required by law

All third parties are contractually obligated to protect your information and use it only for authorized purposes.

BEHAVIOURAL ADVERTISING

We may use your Personal Information to provide advertisements or marketing communications that may be relevant to you.

You may opt out of targeted advertising through your browser settings or advertising platform preferences.

DO NOT TRACK

Please note that we do not alter our data collection or usage practices when we detect a “Do Not Track” signal from your browser.

YOUR RIGHTS

You have the right to:

1. Choose not to provide personal information
2. Access your personal data
3. Request correction, update, or deletion of your data
4. Withdraw consent previously given

Please note that refusal or withdrawal of consent may limit our ability to provide certain services, as permitted under Rule 5(7) of the IT Rules, 2011.

Requests can be sent to:

📧 info@aureekajewels.com

(Subject: Review / Update / Deletion of Personal Data)

We will process valid requests within 60 days.

DATA RETENTION

We retain your Order Information for our records unless you request deletion or unless retention is required by law.

CHILDREN’S PRIVACY

Aureeka Jewels does not knowingly collect personal information from individuals under the age of 18. If such data is identified, it will be deleted promptly.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically for operational, legal, or regulatory reasons. Updates will be posted on the Platform. Continued use indicates acceptance of the revised policy.

AGREEMENT TO RECEIVE COMMUNICATIONS

By using our Platform, you consent to receive communications from us via:

1. In-app notifications
2. SMS / RCS
3. Emails
4. Promotional and marketing calls
5. Newsletters

These communications may relate to transactions, offers, service updates, or promotions.

CONTACT & GRIEVANCE REDRESSAL

For questions, concerns, or complaints regarding this Privacy Policy:

📧 info@aureekajewels.com

Grievance Officer (as per IT Rules, 2011)

Designation: Customer Support Head

Email: info@aureekajewels.com